The GW New Venture Competition is the largest of its kind in the Mid-Atlantic region, giving teams of students real-world experience launching businesses.
In an era of rapidly moving information, we garnered the attention of George Washington University’s 26,000 students to expand participation rates and encourage innovative, entrepreneurial thinking for a new venture competition.
By listening to the client’s concern and studying the broader student audience, Brllnt helped increase GW New Venture Competition’s applicants, awareness and attendance. We developed two campaigns over 24 months that helped achieve a 60% (Y/Y) increase in applications and a 937.7% average increase in social engagement.
We repositioned the perception of “entrepreneurship” to encourage entries from the university’s 13 other colleges. The Be The One campaign inspired students from a variety of majors to bring their great ideas to life.
We used email, social media, ambassador toolkits, and on-campus touch points to increase awareness and engage students to feel empowered.
We provided participating teams, sponsors, and judges with an ambassador toolkit to share with their networks, prompting them to see what big idea will #StartAtGW next.