Ideas #StartAtGW

George Washington University
Office of Innovation & Entrepreneurship

  • Marketing Strategy
  • Art & Creative Strategy
  • Graphic Design

The GW New Venture Competition is the largest of its kind in the Mid-Atlantic region, giving teams of students real-world experience launching businesses.

In an era of rapidly moving information, we garnered the attention of  George Washington University’s 26,000 students to expand participation rates and encourage innovative, entrepreneurial thinking for a new venture competition.

Brllnt partnered with GWU Office of Innovation & Entrepreneurship to create an engaging campaign that diversified submissions and increased attendance to their New Venture Competition over two years.

By listening to the client’s concern and studying the broader student audience, Brllnt  helped increase GW New Venture Competition’s applicants, awareness and attendance. We developed two campaigns over 24 months that helped achieve a 60% (Y/Y) increase in applications and a 937.7% average increase in social engagement.

Increase competition applications beyond Business Students

We repositioned the perception of “entrepreneurship” to encourage entries from the university’s 13 other colleges. The Be The One campaign inspired students from a variety of majors to bring their great ideas to life.

Attendance increase


Impression average

vs. 52K

Increase awareness of venture competition across campus

We used email, social media, ambassador toolkits, and on-campus touch points to increase awareness and engage students to feel empowered.

Total engagement average

vs. 318

Increase attendance to annual GW New Venture Competition

We provided participating teams, sponsors, and judges with an ambassador toolkit to share with their networks, prompting them to see what big idea will #StartAtGW next.