InnoMAYtion Nation

Office of the Deputy Mayor for Planning and Economic Development (DMPED)

  • Campaign Strategy
  • Creative Direction + Graphic Design
  • Website Development + Management

Championing Innovation in the District of Columbia

InnoMAYtion is an annual month-long initiative that showcases DC’s tech and innovation ecosystem through a series of events.

Brllnt helped the Deputy Mayor’s office engage with the local community by highlighting the companies and people innovating in DC and the DMPED programs that support them.

Branding

The aesthetic of our creative was unapologetically bold, bright, and colorful — visuals that you can hear. We redesigned the InnoMAYtion logo, which centers around the image of a lightbulb, with an abstracted CFL bulb to evoke innovation, sustainability, and smart technology.

Objective: Capitalize on the power of DC’s Brand Ambassadors to spread the word about InnoMAYtion and related events.

Impressions

8.1M

Total engagements

3K

Clicks to site

1.8K

InnoMAYtor submissions

41

InnoMAYtion Nation

We invited members of the DC business community to join the InnoMAYtion Nation as Movement Makers, Barrier Breakers, Equity Builders, or Knowledge Seekers. Buttons and stickers expanded the campaign offline, and InnoMAYtors could display matching social content and digital stickers online.

Photo Credit: Marie Whittaker

Social Media Strategy

We activated DMPED’s Twitter and Facebook pages with bold visuals and playful calls-to-attention that engaged the #InnoMAYtion community and generated excitement around upcoming events.

Ambassador toolkits, provided to all featured InnoMAYtors and partner organizations, included social posts, graphics and hashtags to encourage the broader community to participate and share. We managed a month-long social content calendar and posting activity and listened to DMPED’s online audience, resulting in more than 8 million organic impressions and 3 thousand organic engagements.