Temerity Capital Partners is a Washington, DC-based family-owned business focused on building and investing in early-stage innovative companies that serve the emerging needs of the financial services industry.
We honed in on Temerity as a word, a mission, and an investment style, representing an upward trajectory of progress. We explored multiple representations of ascension and arrived ultimately at a highly stylized mountain range, crafted from parallel lines evocative of financial graphs. The lines snake upwards towards the top, conveying a determined yet methodical ascent.
We paired classic blue with gold to infuse the modern design with a traditional touch. For an elevated, in-person high touch point, we used actual gold ink on stationary and business cards. Bright teal makes a sparing yet surprising appearance on the website to add interest and highlight key points.
Temerity wanted a clean and modern website that rivaled venture capital peers while showing their unique position as a DC-centric firm. To evoke Washington without being cliche, we incorporated photography of renowned bridges and buildings that were cropped in unexpected ways to compliment the shape and angles of the Temerity logo.
Knowing that it takes only seconds to make a lasting impression, we considered the key takeaways we wanted a user to experience and built the website to lead them there. On the main landing page, users are met with a strong headline that references Temerity’s brand value of hard work to confidently establish the brand voice and tone.
Temerity means audacity, a defiance for the usual constraints — a reflection of the investments they make and the cutting-edge companies they build. For the Temerity brand and website, we expressed confidence and clarity through a polished yet assertive color palette, concise copy, and iconic, modern imagery.
To keep the website uncluttered and fluid we sorted all investments into one page separated by a tabbed system.
We built the website with scalability in mind to accommodate future additions in which the team has expressed interest in making in the future.