The Future Is Within Reach

Washington DC Economic Partnership

  • Marketing Strategy
  • Creative Strategy + Graphic Design
  • Media Planning + Placement

The Washington DC Economic Partnership is a public-private partnership whose primary mission is to attract, retain, and support businesses to and in Washington, D.C. 

Objective

Brllnt was tasked with influencing at least 20 decision-makers at Fortune 100 companies to attend a physical tour of Washington, D.C. in September 2017.

Impressions

3.7M

Total engagements

82K

Clicks to site

18K

Qualified applications submitted

36

The challenge for Washington, D.C. in speaking to the greater business community is to educate them about the thriving local economic development ecosystem that is both centered around—and completely disparate from—the federal government sector.

Within Reach

Within Reach became the fundamental message of the campaign. Founders and executives typically aim to make strategic moves as quickly, economically, and conveniently as possible. We matched those core values to assets available in Washington, DC: top talent, diversity, location, and accessibility.

We optimized a paid social strategy around rich content:

  • Articles highlighting DC’s technology business sector, creative office space industry, and growing social impact economy
  • Ongoing email drip campaign
  • Paid ad strategy
  • Organic social strategy
  • Third-party ad strategy highlighting DC’s rankings compared to other cities
  • Geofenced paid media around conferences
  • Targeting top cities for startup ventures
  • Lookalike audiences

Creative executions, including a delivery of DC-based Harper Macaw chocolate, brought the whole campaign together.